### Building Buzz at Shelf: How The Long Drink Used Sweepstakes to Win New Consumers

Leveraging TextRebates to reach new consumers and create meaningful brand interactions.

#### Campaign Statistics

- **39.1%** Male  
- **54%** Female  
- **6.9%** Other  
- **111** Total Entrants  
- **1.13** Submit Per Entrants

#### Campaign Details
- **State:** Indiana only  
- **Campaign Type:** Sweepstakes  
  
**Details**  
- **21** Winners • **2** Prizes  
- **Campaign Date:** 9/1/2025-12/31/2025

#### Client Feedback
"The sweepstakes campaign exceeded our expectations,” the client shared. “It not only drove strong consumer engagement but also boosted retail sales and helped us grow our first-party audience. We're confident in continuing this approach for future promotions."

#### Winners Breakdown
- **1** Grand Prize Winner  
- **20** 2nd Place Winners  
- **21** Total Winners

#### Campaign Success Metrics
By centering the campaign on an engaging sweepstakes, The Long Drink drove purchase intent, increased retail sell-through, and expanded its first-party consumer audience.

#### Positive Client Sentiment
The sweepstakes campaign delivered clear results and strategic value, reinforcing the client’s confidence in using promotions to drive engagement and sales.

### Conclusion
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