## From First Sip to Full Bottle:

Turning Tastings into Sales

Instant cash back created urgency at shelf, turning interest into purchase and driving measurable sales lift for an Irish whiskey brand.

### Campaign Details

**Campaign Type**  
Rebates  
**Campaign Date**  
9/1/2025-11/30/2025

America’s #2 Irish whiskey brand used a TextRebates cash-back campaign to boost purchase intent, retail sell-through, and first-party audience growth.

### Progressive Rebates, Progressive Results

Thoughtfully structured cash-back offers encouraged more consumers to purchase and submit.

### Campaign Success Metrics

The client built the campaign around a TextRebates cash-back rebate mechanic to drive purchase intent, increase retail sell-through, and grow a first-party consumer audience.

**Market Share Visualization**  
Regional metrics highlighting where campaign activity was strongest.

- **847** Paid Submissions  
- **1.5** Bottles Per Receipt  
- **1,283** Bottles Sold  
- **56.6%** Male Users  
- **36.1%** Female Users

### Positive Client Sentiment

The campaign delivered measurable results and strategic value, reinforcing the client’s confidence in the program and overall partnership.

> "The execution was seamless from start to finish. The rebate structure drove meaningful lift at retail, and the real-time reporting gave us clear visibility into performance by state.  
> We’re excited about the scalability of this model for future brand initiatives."  
> — William Grant & Sons

- **5k+** Net New Customers  
- **$7k+** Rebates Paid  
- **25%** Sales Growth from 2024  
- **3,993** SMS Sent  
- **4.0%** Click Rate

### Mobile SMS Promos

The strategic use of SMS mobile promo blasts delivered concrete results, validating the impact of direct-to-consumer text marketing and solidifying the client partnership.

Discover how our text-to-redeem platform drives immediate off-premise sales while building your consumer database. Let's talk about your next campaign.